Montag, 13. Februar 2017
Aalten 13 February 2017 - The internationally
operating Victoria PLC has acquired Avalon, the Dutch developer and
supplier of high-quality artificial grass, thereby assuring
Avalon's growth scenario for the long term. Victoria is the
international designer, manufacturer and distributor of innovative
floor solutions in a wide range of areas.
"We are delighted to be part of a large, ambitious enterprise
like Victoria PLC", says executive director Marco Pleijsier. "This
take-over provides us with major opportunities in the international
marketplace, particularly in the UK. Victoria PLC will help to
further support us in our growth strategy."
Own identity will remain unchanged
Avalon is a business-to-business manufacturer with more than
twenty years of expertise, creativity, passion and reliable service
in the field of lawn and landscape products. The company operates
on the look-and-feel principle whereby artificial grass is produced
not only for landscaping but also for sports grounds, encouraging
optimal sporting performances.
Victoria does not intend to change the successful way in which
Avalon has been doing business. "We consider it important to retain
our own identity and way of doing business", confirms executive
director Martijn Veldhuijsen. "Which means that little will change
internally. Avalon will continually assure its strong identity and
focus on service and the personal touch." Executive directors
Martijn Veldhuijsen and Marco Pleijsier will remain responsible for
the day-to-day management of the company.
The growing artificial grass market
The artificial grass market is is a very high growth - and high
margin - segment of the flooring market. Total European demand for
artificial grass was approximately 50 million square metres in
2015, with the market for domestic grass forecast to grow 15% year
on year through to 2019 and landscaping forecast demand to grow 11%
year on year through to 2019. Avalon is active in this market and
will be able to meet this forecast growth with the aid of Victoria
PLC.
Geoff Wilding, Chairman of Victoria PLC: "I am genuinely
delighted to welcome Avalon Grass as part of Victoria Group. Avalon
Grass is a very high quality operation and, with Martijn and Marco
both remaining with the business, we are confident it will continue
to grow by offering its customers innovative products and top
service."
The take-over means that Victoria PLC now has 1800 employees,
operating from 12 locations in the UK and Europe, and from 5
locations in Australia. Avalon will continue to operate
independently, with all the advantages of being part of a greater
whole.
Marktlink Fusies & Overnames has advised Avalon throughout
the take-over process to Avalon's complete satisfaction.
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For more information, contact:
Marco Pleijsier: + 31 (0) 6 - 55801421
Martijn Veldhuijsen: + 31 (0) 6 - 55801422
Avalon B.V.
Dinxperlosestraatweg 52
7122 AH Aalten
The Netherlands
www.avalongrass.com